Newsletter

Excel Unveils Newest RV Innovation!

Until now, the possibility of moving the entry door to various locations on a particular floorplan was very limited. The primary reason for this limitation was due to the slide-outs and the location of the axles, thus restricting where the steps could retract for travel.

Peterson Industries, along with Mike Nebel of Lippert Componants, Inc. has developed a new entry step design that eliminates those restrictions!  We are happy to be the first company in the industry to offer the walk-in door IN THE SLIDE-OUT ROOM!

"This isn't just a novelty." stated Bryan Tillett, President of Peterson Industries.  "This new innovation will open up the imagination of RV designers everywhere!  I believe in the next couple of years we are going to see major break-throughs in floorplan designs.  Our prototype floorplan is the Winslow D37SDF.  When you walk into this unit, you get a completely new perspective of spaciousness.  As you walk in, instead of turning your head to the left to look down the length of the coach, you see across the nearly 14' width of the coach.  This 37' unit feels like it's 45' long!" 

This new step provides increased stability and virtually eliminates the rocking you usually get when entering the coach since the steps aren't suspended from the frame.

We currently have several new floorplans being designed that will utilize our new slide-out entry door and can't wait for you to see them in person.

We would like to recognize those dealers who got in on the ground floor of our new project by placing initial orders.

We held our initial unveiling at RV Sales, Moriarty, NM last week.  To view a broadcast of the event, click here. 

Unit #2 went to RV Central, Sheldon, IA, where we will be displaying it this weekend at the annual "Father's Day Show" at Cutty's Resort in Okoboji.  Bryan Tillett will be on hand to answer questions.

The third D37SDF leaves next week for Tri Am RV Center, Bulls Gap, TN.  We will be planning an open house later this summer to answer questions.  They also plan to show this model at the Tampa Super Show in January!

And the 4th unit in the initial run is headed to one of our newest dealerships, Bennett's Camping Center, Granbury, TX.

And finally, unit #5 will be on display at "America's Largest RV Show" in Hershey, PA Sept 11 - 15.  Fretz RV, Souderton, PA will be representing Excel dealer.  Bryan Tillett will be on hand throughout the show.

Watch for the new Excel Winslow D37SDF to be featured on the cover of the October issue of "Trailer Life" magazine, the industry's premier publication.

To learn more about our innovative new floorplan, click here.  You can also get pricing and complete specs on the Winslow link on our website.

Peterson Industries is proud to be the FIRST Original Equipment Manufacturer in the RV industry to offer Rhino Eco-Coat roof system on our Winslow and Wild Cargo model units.

This new system is virtually problem free and offers many benefits.  Those benefits include:

• Maintenance Free
• 100% Seamless
• UV Inhibitor to protect from chalking
• Fire retardant system meets UL 790
• Can be easily patched when new equipment is added to the roof
• Not easily damaged like EPDM and TPO roofing material
• Limited lifetime product and application warranty!

"This new roof system provides the same toughness you've grown to know with your Rhino truck bed linings," stated Bryan Tillett, President of Peterson Industries, "with the added benefit of UV protectant for greater reflectivity! We are EXTREMELY excited to be in partnership with Rhino Linings, Inc. to be the FIRST manufacturer ever to offer this superior roof system on an RV."

In addition to new units, Peterson is offering Rhino Eco-Coat roofs for your existing RV, regardless of brand or type.  So if you have a motor home, 5th wheel, travel trailer, livestock trailer, cargo or utility trailer that is needing a new roof, give our Service Department a call at Peterson Industries, 800-368-3759.  Let our trained professionals schedule an appointment today!

State of Peterson Industries, Inc. 

These are certainly exciting times for Peterson Industries.  With the great recession of 2008-2012 in our rear view mirror, we are planning to take advantage of the "industry cleansing" that has taken place, especially in the high end market.  During the recession we went from around 14 luxury RV manufacturers to only 2, with Peterson Industries being one of them.

"We didn't just sit around waiting for good times to return.  We 'invested' in the recession!"  stated Peterson President, Bryan Tillett.  "Looking back, the recession caused us to leave no stone unturned.  We completely re-invented our company.  When you go from 160 employees to 29, it really tests your metal.  We kept only the best of the best employees.  When it was time to begin hiring again, we have paid attention, trying to acquire conciencious men and women.

Among the many things on our radar...

• We evaluated our warranty related issues and made changes and improvements to lower problem areas
• Tightened our financial ship, eliminating wasteful spending, unneeded expenditures, useless policies and programs, and costly overhead
• Cross trained our employees so that most are capable of performing multiple jobs at a high level
• Created new lines such as the Winslow and Wild Cargo
• Listened to what YOU wanted and designed exciting new floorplans within all of our product lines
• Created an innovative new travel trailer concept
• Modernized our look!  We used to hear that our interiors looked "dated".... Well not anymore.  This ain't your grandpa's Excel!!!
• Streamlined our dealer network, parting company with less committed dealers and those who view Excel as their "also ran!"

For Peterson Industries, as well as all manufactures, we are still in the healing process but as you can see through our ongoing innovations and our "Never Die" spirit, we plan on Excel being your luxury RV manufacturer for many years to come!

Special Deals Still Available! 

With the new 2014 models arriving at Excel dealers across the Nation, now is the time to take advantage of some great deals on 2013 and a few remaining 2012 hold-over models.

Our new "Special Deals" section of our website has brought motivated dealers and value conscious Excel buyers together.  On that page, you will see several hold-over units that are great floorplans, but simply haven't found a home yet.  

Excel Employee Goes the Extra Mile...

This letter came in from Excel Limited owner, Jim C.

          "Just about a year ago, I was at the Service Center of Peterson Industries, Inc..  During my stay, I was given a tour of the plant and was reacquainted with Ralph (Barnett), whom I have known for many years.  Later that day, I was experiencing some health issues with severe pain. 

          By midnight, the pain was excruciating.  After calling 911, a nice patrol woman came to my assistance.  I was to be admitted into the hospital.  Traveling by myself, my poodle would have been left alone.  A call was made and Ralph came to the rescue, taking my poodle home to be with his family for the night.  Not only did he open his home for my pet, he also came to the hospital to check on me.  When I was released, he was there to pick me up.  It was truly a comfort to know that the employees at Peterson Industries, Inc. consider you family.  Thak you Ralph for all that you have done and continue to do!"

On behalf of the owners of Peterson Industries, we would like to thank Ralph for his dedication and his desire to go far beyond the call of duty to serve others.  Ralph, we appreciate you!!!